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Amazon rewrites every non-media title over 75 characters starting July 27
For brands on Amazon — whether you chose it or not

On July 27, Amazon's AI starts rewriting your product titles.

I'd like to get there first.

I'm a wholesale seller. I rewrite my brands' titles before Amazon does, watch every seller on their ASINs, and optimize their listings for Alexa for Shopping.

I don't invoice for any of it. It's what being your seller means. My pay is wholesale margin — I only earn it when your product sells.

Send me one ASIN. I'll show you.

Free listing teardown in 3 business days. No account, no call, no obligation.

395,000+
price points logged
6,484
competitor listings analyzed
7,900
keywords tracked
Every offer
on every ASIN I carry

Live numbers from the monitoring system running on my own catalog — not estimates.

Every reseller you've approved has taken something from your listing.
I'd like to be the one that puts something back.

When a hijacker shows up, your resellers don't warn you — they quietly reorder less.

I watch your listings because my margin dies with your price integrity. Not a favor. A necessity — one I turned into software.

Where are you starting from?

However your brand landed on Amazon,
the first step is the same.

You never put your products on Amazon — but they're there

Strangers' listings, wrong descriptions, prices your retail partners complain about — that's usually distributor diversion. I become your one authorized seller, buy direct from you, and document everyone else. As your distributor terms tighten, the gray-market supply dries up. The teardown shows you, for the first time, exactly who is on your listing.

You sell on Amazon yourself

Adding me means a second offer on your listing — so we don't do that blindly. You assign the SKUs I carry, my offer never prices under yours, and that goes in writing. Or hand me the whole channel and get your evenings back. Either way the teardown costs you nothing but shows you what I'd do with it.

Your reseller — maybe your exclusive — has gone quiet

Reorders shrinking, listings untouched for a year, answers taking a week. Send an ASIN anyway: the teardown doubles as an independent audit of their stewardship. Use it at your renewal conversation whether or not you ever talk to me again.

You're not on Amazon yet

I create the listing, you enroll in Brand Registry — you own it, not me — and I buy wholesale and handle FBA. No ASIN yet? Send your product page URL instead, and I'll show you what your listing would look like — and whether anyone is already selling you there without your say-so.

Your Amazon person just left

Ads running unmanaged, a suppressed listing you had to Google your way out of, a login you dread. Hand me the channel: I buy wholesale, run and pay for the ads, and watch the account — you get a P&L instead of a second job.

You're the US distributor of an overseas brand

Parallel importers undercut your landed cost, and your principals keep asking for an Amazon plan. I've done this deal: three of my seven brands are one relationship — the Mekor portfolio. The teardown gives you a seller landscape you can forward overseas as-is.

What comes with the account

Not services. Not a retainer. Not an upsell.
This is what my brands get.

Seller surveillance on every ASIN

Every offer on every one of your ASINs: who's selling, at what price, who holds the Buy Box. When an unauthorized seller appears, they're detected and documented — a timestamped record ready for a Brand Registry report or a cease-and-desist.

I detect and document; you file — or grant me Brand Registry access and I run the whole workflow. Most brands do.

Built on Amazon's own APIs. Not a spreadsheet. Not a VA checking once a week.

Deadline: July 27

Your titles, rewritten before Amazon rewrites them

On July 27, Amazon caps titles at 75 characters. Anything longer gets rebuilt by Amazon's AI — and you get 14 days to argue with the result.

I'll do your catalog first, and correctly — I draft, you approve and publish. A title that loses its ranking costs me money too.

Optimized for the AI standing in front of your listing

Alexa for Shopping now writes AI summaries above your search results. It reads your listing as claims and checks them against your own reviews — intent, not keywords.

I score your listing on the 15 things Amazon's shopping AI checks before it recommends a product.

A reseller who doesn't race you to the bottom

I sign your MAP agreement and hold your floor — no coupons, no stealth discounts. Forecasted purchase orders, so you're never covering my stockouts. And I run — and pay for — the Sponsored Products ads on the ASINs I carry.

Paste your current title. See what survives July 27.

0 / 75 characters

Everything past 75 characters shows up here in red — that's the part Amazon's AI rebuilds for you.
The free teardown

Send me one ASIN.
No account. No call. No obligation.

Within 3 business days you get back:

  • Your 75-character title — compliant, leading with the keyword shoppers actually search
  • An AI-readiness score — the 15 things Amazon's shopping AI checks before it recommends your product
  • A live seller snapshot — everyone currently selling that ASIN and at what price. You'll know in one glance who you never approved.

Not adding sellers? Send an ASIN anyway — the seller snapshot shows whether that policy is actually holding. Unauthorized sellers don't ask permission.

Not on Amazon yet? Send your product page instead — I'll show you what your listing would look like, and whether anyone is already selling you there.

If it's useful and you never speak to me again, that's a fine outcome. If it isn't, you've lost an email.

Get your free teardown

Got it — your teardown will be in your inbox within 3 business days.

Who you'd be approving

Dale Holloway, ChelewaMart LLC

I'm a software engineer who sells on Amazon. Not an agency. Not a broker.

Nearly 30 years building software — so the seller monitoring is a real system running on Amazon's APIs, not a person with a browser tab.

I run an active FBA business — every recommendation is one I've already made with my own money. Most of my catalog is food and beverage: expiration-dated FBA inventory and lot codes are my daily work.

Sophie Society Certified — Amazon PPC.

ChelewaMart LLC · Founded 2025 · Morrisville, NC · My LinkedIn · Company LinkedIn

Brands I represent

My money is already on their shelves.

7,000+ units of wholesale inventory purchased since August 2025.
I specialize in brands under $1M on Amazon — the size agencies upsell and big resellers ignore. When you grow, I grow.

HyleysA Mekor brand
Heavenly BitesA Mekor brand
Good TierraA Mekor brand
Paesana
Glimmer GoddessAmazon Mexico
Salt AërcaseDirect-to-consumer
Asian FusionNew for 2026

One ASIN. 3 business days.
Then decide whether you want a seller who works like this.

Send an ASIN
Ready sooner?

The 30-day proof — before the first PO

  • One ASIN — you pick it. I optimize the full listing before I've bought a single case from you. If a different SKU of yours has more headroom, I'll say so. You approve and publish; your current sellers keep selling exactly as they are.
  • Three numbers, 30 days after vs. 30 days before — search impressions, page sessions, conversion rate: seen, visited, bought. You send me two reports from your Seller Central when we start and again at day 30 — five minutes each, your reports, your scoreboard. Two conditions: hold your ad spend steady, and change nothing else on the listing.
  • Numbers better? Then we talk about the first PO — MAP signed before it. You email me, you get me; no account managers.
  • No obligation either way. The optimized listing is yours whether I ever sell a unit.

contact@chelewamart.com · Morrisville, NC