Customers don't just Google—they ask ChatGPT for recommendations and shop with Amazon Rufus AI. If your brand isn't optimized for AI discovery, you're invisible where it matters most.
AI assistants are becoming the front door to discovery, recommendations, and purchase decisions.
OpenAI recently launched shopping features. Millions of users can now ask ChatGPT "what's the best organic body butter?" and get instant recommendations.
"If your website isn't properly structured for AI reading, ChatGPT recommends competitors instead."
Amazon's AI shopping assistant helps millions discover products through natural language. "Body butter that won't stain sheets" returns completely different results than "body butter".
"Traditional Amazon SEO is dead. Rufus reads your entire listing differently— conflicting info and wasted character space kill your visibility."
Your competitors show up in ChatGPT recommendations because their sites are optimized for AI reading. Yours isn't. You're missing thousands of potential customers asking AI for product advice.
Your Amazon listing has conflicting information across title and bullets. Rufus AI gets confused and recommends competitors. You're hemorrhaging impressions.
Every week, more brands optimize for AI. The longer you wait, the harder it becomes to catch up. Early movers are capturing market share while you figure this out.
The brutal truth: If AI can't understand your brand, it can't recommend your brand. While you're invisible, AI-optimized competitors are capturing YOUR customers.
Two critical optimization paths—choose what fits your business
Perfect for: E-commerce brands with their own website, Amazon sellers wanting broader AI visibility, brands targeting ChatGPT/Claude users
Perfect for: Amazon sellers in any category, brands with 3+ SKUs, sellers frustrated with declining organic impressions
AI-optimized brands see measurable improvements in discovery, traffic quality, and customer engagement
Making brands discoverable to ChatGPT & AI assistants
The Shift: From being invisible to AI systems to being cited and recommended when potential customers ask questions about your product category.
Optimizing listings for conversational AI shopping
The Shift: From traditional keyword matches to appearing when customers ask Rufus specific problem-solution questions about your product.
Ready to see your specific opportunities? Get a free audit and we'll show you exactly where you're losing visibility and how to fix it.
Get Your Free AI AuditStop losing customers to AI-optimized competitors. We'll make your brand discoverable across every AI platform—from ChatGPT Shopping to Amazon Rufus—so you never miss another opportunity.
Tailored to your brand, products, and growth goals
Start with a free AI Audit to see your opportunities (48-72 hour turnaround)
Website AI optimization makes your brand discoverable to ChatGPT, Claude, Perplexity, and other LLMs through proper site structure and data formatting. This helps you appear in AI recommendations when people ask "what's the best [product category]?"
Amazon Rufus optimization is Amazon-specific and focuses on how Amazon's AI shopping assistant reads your product listings. It requires completely different tactics like natural language bullet points, strategic Q&As, and AI-readable infographics.
Many brands need BOTH—website optimization for broader AI discovery, and Rufus optimization to capture Amazon shoppers.
Traditional SEO optimizes for Google's algorithm using keywords, backlinks, and page speed. AI visibility optimizes for how LLMs read, understand, and cite your content. This requires structured data, clear semantic meaning, and content that AI can confidently extract and recommend—completely different from keyword density strategies.
AI can technically access your site, but that doesn't mean it understands it. If your key information is trapped in images, JavaScript, or unclear prose, LLMs skip you or misrepresent you. Without proper optimization, ChatGPT doesn't prioritize your content. We make your content machine-readable and citation-worthy.
Website AI visibility: Initial AI indexing improvements typically seen within 2-3 weeks. Referral traffic from ChatGPT/Claude can begin appearing around 30-45 days. Results vary by implementation and competitive landscape.
Amazon Rufus: Initial changes may be visible within 7-14 days. Traffic and engagement improvements typically develop over 30-60 days as AI systems process the optimizations.
ChatGPT launched shopping features in late 2024. Amazon Rufus launched in February 2024 and rolled out nationwide by July 2024. Early adopters are already capturing this traffic while you wait. Every month of delay means:
• Lost market share to AI-optimized competitors
• Thousands of potential customers who never discover you
• Higher costs to catch up as competition increases
The brands that optimize now will have established AI visibility before it becomes the industry baseline. Waiting means playing catch-up.
Amazon Rufus launched in February 2024. Even listings optimized before that aren't Rufus-ready. The AI looks for completely different signals than traditional Amazon SEO—natural language patterns, consistent messaging across fields, strategic Q&A content, and AI-readable image text. Previous optimization was for keyword algorithms, not conversational AI.
We work with e-commerce brands across all product categories—from consumer goods to electronics, home products to specialty items.
For website AI optimization, any brand with an online presence can benefit from improved visibility in ChatGPT, Claude, and other AI assistants.
For Amazon Rufus optimization, we work with sellers across all categories who want to improve their discoverability in conversational AI search.
If you sell products online or on Amazon, we can help you become more visible to AI-powered shoppers.
AI discovery is the new search. Are you visible or invisible?
Millions of users ask ChatGPT for product recommendations daily
Early adopters are capturing YOUR traffic right now
Limited window before AI optimization becomes standard
The brands that optimize for AI discovery now will establish dominant visibility in their categories.
Waiting means starting from behind while competitors have already built AI presence.
Get a free AI Audit. We'll show you exactly what AI sees (or doesn't see) when it looks at your brand, what opportunities you're missing, and how much traffic you could capture. Get a free AI Audit. We'll assess how AI systems currently read your brand and identify opportunities to improve your discoverability across ChatGPT, Claude, and Amazon Rufus.